Let’s face it—leadership isn’t just about titles. In fact, some of the best leaders you’ll ever meet may not even have “manager” or “director” in their job description. They’re the ones who inspire us, guide us, and encourage us to do better simply by their actions, ideas, and presence. This is the essence of leading through influence. When you lead with influence, you motivate others not because you have to but because they want to follow you.
So, how exactly do you lead without formal authority? It’s easier than you might think and a whole lot more powerful than you’d expect. Imagine yourself embodying the qualities of our Game Changers (40s) on the Brilliant List—those who redefine what it means to lead and inspire others in innovative ways. Today, we’re going to break down the art of influence into actionable, easy-to-follow strategies that anyone can master. Ready to get started?
1. Build Genuine Relationships
At the core of influential leadership is trust. People don’t follow because they’re told to; they follow because they feel connected. Take the time to build authentic relationships with those around you. This doesn’t mean superficial small talk; it means getting to know people’s strengths, passions, and goals. Ask questions, show interest, and remember the little things that make each person unique.
When people know you genuinely care about them, they’re more open to your ideas and suggestions. It’s not just about leading; it’s about connecting. And trust us, influence works best when people feel that their relationship with you is built on more than just work.

2. Lead by Example
If you want others to follow, give them something worth following. Nothing speaks louder than actions. When you’re consistent in your behavior, reliable in your commitments, and steadfast in your values, people will take notice. Leading by example means showing, not telling, which is why it’s so impactful. It’s about living out the values you hope to see in others, whether it’s honesty, dedication, or kindness.
Think of the Difference Makers (50s) who lead by example, proving that actions truly do speak louder than words. They inspire those around them simply by being true to who they are and standing by what they believe in. When you lead this way, you don’t need authority; your example alone inspires people to act.
3. Share Your Vision (and Make it Relatable)
Having a clear vision can be contagious, but only if others can see themselves in it. A key aspect of leading through influence is sharing your vision in a way that feels relatable and inspiring. Start by clarifying your goals, then make them understandable for those around you. Explain the “why” behind what you’re doing, and help people see how their contributions play a role in the bigger picture.
Just like the Visionaries (30s) who bring fresh ideas and bold ambitions, an influential leader knows how to make their vision compelling. When people can connect with your goals and see where they fit in, they’re more likely to rally around you, even without formal authority.

4. Listen More Than You Speak
Here’s a not-so-secret secret: listening is one of the most powerful ways to influence. When you actively listen, people feel valued and understood. It shows respect and creates a safe environment for open communication. Ask for input, acknowledge feedback, and be open to new ideas, even if they challenge your perspective.
When you listen, you’re also learning. You gain insights into what motivates people, what they care about, and where they see opportunities for growth. Remember, influence is a two-way street. The more you listen, the more you’ll understand, and the better you’ll be at connecting with those around you.
5. Focus on Solutions, Not Problems
Influential leaders are solution-oriented. Instead of dwelling on what went wrong, they focus on how to make things right. This positive, forward-thinking mindset is magnetic; it inspires confidence and motivates others to tackle challenges head-on. When people see that you’re willing to roll up your sleeves and get things done, they’ll naturally want to join in.
A great example is our Trailblazers (70s), who continue to inspire change and look for solutions even in the face of challenges. By keeping a calm, solutions-driven approach, you show others that obstacles are simply opportunities in disguise.
6. Celebrate Wins, Big and Small
Finally, don’t forget to celebrate along the way! Recognize achievements, acknowledge hard work, and make it a point to appreciate contributions. Celebrating wins builds a positive atmosphere and reinforces that you value the efforts of those around you. When people feel appreciated, they’re more likely to feel connected to you and to the goals you’re working toward together.
Celebrating small victories can be especially powerful. It builds momentum and shows people that their efforts matter. Whether it’s a team milestone or someone stepping up in a new way, taking time to recognize these moments can have a lasting impact on morale and motivation.
Leading Without Authority is True Influence
The beauty of leading through influence is that anyone can do it. You don’t need a title or a corner office; you just need a willingness to connect, inspire, and support others. When you lead this way, people naturally gravitate toward you, eager to be part of the journey.
So, whether you’re a Notable Newcomer (Teens) just beginning to explore leadership, or an Impactor (60s) sharing hard-earned wisdom, remember that influence is about who you are, not where you stand on the org chart. Lead with heart, lift others up, and watch as people follow your lead—not because they have to, but because they’re inspired to.
In a hyper-connected world, influence is one of the most powerful forms of leadership. So go ahead, take these strategies and make your mark. Because when you lead through influence, you’re not just creating followers; you’re creating other leaders. And that, in the end, is what true leadership is all about.

