Let’s admit it—networking in the digital age can feel, well, a little awkward. Gone are the days of swapping business cards at conferences and chatting over coffee. Instead, we’re working with LinkedIn messages, Zoom calls, and virtual meet-ups. But here’s the thing: building authentic, genuine connections online isn’t just possible—it’s essential for career growth.
Whether you’re a Notable Newcomer (Teen) making your first professional connections, a Mover & Shaker (20s) looking to expand your career options, or a Game Changer (40s) ready to lead the charge, networking in a digital world offers endless opportunities. Here’s how to make it work for you.
1. Lead with Curiosity, Not an Agenda
Let’s start with a simple rule: approach networking with curiosity rather than an agenda. No one wants to feel like they’re a stepping stone. The best connections come from genuine interest in others, not just what they can do for you. Take Amara, a Visionary in her 30s, who started her networking journey by reaching out to people whose work she admired. She asked thoughtful questions about their experiences and insights, building connections rooted in mutual respect rather than transaction.
The next time you reach out to someone online, lead with a thoughtful question or genuine comment about their work. Show them you’re interested in who they are, not just what they can do for you. Curiosity is your secret weapon, opening doors to authentic relationships that stand the test of time.
2. Engage Meaningfully on Social Platforms
Social platforms like LinkedIn aren’t just for job hunting or sharing career updates. They’re powerful tools for connecting and engaging with others in your field. Carlos, a Difference Maker in his 50s, uses LinkedIn not only to share his insights but also to engage in conversations. When he sees a post that resonates, he takes the time to leave a meaningful comment or ask a question. This engagement has allowed him to build a network that feels personal, even in a virtual space.
Try engaging with posts from people you’d like to connect with. Comment, share your thoughts, or ask questions to show that you’re actively interested in the discussion. Engaging on social media helps you stand out and builds a sense of connection without even needing an introduction.
3. Join Virtual Communities and Groups
One of the best ways to expand your network authentically is by joining communities or groups that align with your interests. Whether it’s a professional group, a cause you care about, or an industry-specific community, these spaces are ideal for connecting with like-minded people.
Simone, a Mover & Shaker in her 20s, joined a virtual group for women in tech. By participating in discussions and sharing her knowledge, she’s built strong relationships with people across the globe. “It’s amazing to connect with others who share your passion, even when you’re miles apart,” she says.
Find a group that resonates with you and be an active participant. Share your thoughts, answer questions, and get to know other members. You’ll not only grow your network but also gain valuable knowledge from a community of peers who are just as invested as you are.
4. Offer Value First
Networking is a two-way street, so before asking for favors, offer value. Think about how you can help or support the person you’re connecting with. Leila, a Game Changer in her 40s, makes it a point to share relevant articles or resources with her network. She’s found that this small act of giving builds goodwill and strengthens relationships.
When reaching out to someone, consider what you can offer them. Maybe it’s an introduction to someone in your network, a relevant article, or a new perspective on their work. Offering value creates a foundation of trust and respect, showing that you’re genuinely interested in a mutually beneficial relationship.
5. Keep Your Connections Alive
Networking isn’t just about making new connections; it’s about maintaining the ones you already have. Building an authentic network means checking in, celebrating others’ successes, and staying engaged over time. Jamal, a Trailblazer in his 70s, has a habit of reconnecting with contacts every few months, whether it’s a quick email, a congratulatory message, or sharing a relevant article.
Make it a habit to reconnect with people in your network regularly. Congratulate them on achievements, send a “hello” message, or ask how a project is going. Small gestures keep connections alive and show that you value the relationship beyond immediate benefits.
Ready to Network Authentically?
Networking in a digital world may look different, but the basics haven’t changed. Lead with curiosity, engage meaningfully, join communities, offer value, and keep your connections alive. Authentic networking is about building relationships that support and inspire you—and in turn, doing the same for others.
At Brilliant Culture, we’re here to support you in creating a network that’s rich, diverse, and meaningful. Follow us for more tips, stories, and insights on building connections that go beyond the screen. Let’s build networks that aren’t just virtual, but vibrant, inspiring, and truly authentic.
